[ ♪ theme music ♪ ] >> hello and thanks for watching the show. tonight we're back with my favorite subject innovation. you'll meet brilliant entrepreneurs with one thing in common improving the way we live our lives. carl bass is at the epicenter of new ideas. you'll hear how we can replicate

anything on his 3-d pinters. and chris anderson was so enamored with this technologies that he just resigned his journalist job to become ceo of the 3-d robotics. we'll have his take later on in the show. then we'll take a look at what is happening in retail. we're not talking about black friday or cyber monday. the founder of joyous.com has a new way to attract shoppers online. and finally if you need to leave your desk and go somewhere there is an app for that.% slick car service for everyone, and here to tell us how it works. but first we start with auto desk ceo carl bass. welcome on the show. >> thank you. >> this is one of the ubiquitous

companies in this country that people know little about. >> we make software for design and engineering foreentertainment. so our software is used to design cars, design medical products design most of the buildings in the built infrastructure, and probably least well-known is that our software is used to make movies and games. >> when you talk about movies, games and buildings some of the most iconic design in cars, technology give us example of some of the partnerships that you have that people may recognize. >> sure, almost every video game in movies, "avatar"," working with jim cameron. we're working on "avatar 2" with him. if you look at visual effects.

every year there are five nominees, and we've one of the five nominees have been our customers. i was in china recently on top of one of the towers and there is one of the guys who run our operations in china. all of this was designed using our software. >> so it's architects, the engineers and creative folks in all of these companies. how broad international you've got a portfolio that spans i would imagine not just united states companies. >> as a matter of fact 75% of our business is outside of the united states. if you want to understand it, mostly our revenue and our business is where the gdp is. where there is economic activity, where people are building designing and manufacturing things that's where we are. >> you're also in another area of the economy that is getting a lot of attention manufacturing

particularly 3-d printing. we have a number of things that you brought in and people are wondering what the heck is sitting on the table. one of them is a speaker that you printed. it sounds so extraordinary. you had this printed out software, that allowed you to send a file to a printer machine like we would print out a document, instead printed this out. >> absolutely true. people have to pause. some people say 3-d printing, yeah sure, i know what that is. so tell me. and they really don't know. it's this incredible process. it's been under development for years, but it has really hit this tipping point recently where it has become affordable and accessible. it's like an ink jet printer. it lays down a thin layer of ink. imagine putting down one layer

but then the ink jet head moved up a drop and then another one and another one. ten thousands of layers. and then it builds up a physical object in 3-d. >> this was done over the course of hours. >> probably close to a day. it's a fairly large object. >> this literally was done today. this afternoon. >> yes, as a matter of fact one of the guys said let's grab this. it just came out of the printer. this was an idea that a bunch of colleagues of mine had a couple of days ago. they said, let's do this. they wanted an interesting pattern. as you can see the light shines through. they designed this using 3-d modeling software that we make. they took it just as you would have taken the blueprint to the maker, they hit a button. >> in the old days you would take this to a manufacturer, let's just say vietnam or

malaysia, and then to get it at a price point that was reasonable, you would have to sell tens of thousand thousands of them. but now you can send this to the other side of the world and they can print out the exact same object. >> it's the exact same object. just like we send a file or document around the world, we can do that with physical objects. there has been a bunch of interesting experiments with this, ideas like not just how it's made but where if can be made. a colleague of mine just did it in a simulation of space with the idea of instead of bringing the complete inventory of parch you would need in a space station. take a 3-d printer and print what you need. if you're in a remote village of africa take a 3-d printer and you can print what you need.

>> i would imagine something huge you would need something more than a small box, you would have robotic arms that go on and on and on? i read that down at usc they're printing a building. >> yes, there is a guy down at usc, a professor who printed a building. enormous robotic structure computer controlled, he basically instead of the plastic that this is made out of, made it out of concrete. no forms. you're not pouring concrete into forms like you would in a tradition thing. it's going around layer by layer building up a building. >> the only limitation is imagination? >> yes, in some ways there is always the limit of imagination. there are practical limitations of how much it costs, how long does it take, those are real considerations, but one of the things about most technology, and this is following the same trajectory as you watch over time prices are coming down.

the size of things you're building is going up. the speed you're building is going up. it has incredible advantages. you can print things the sail of the building. another phenomenal interesting thing is there is a professor at wake forest who has printed a human kidney. >> remarkable. >> that's when you have to pause. >> what, organ organic components. >> they're printing cells. instead of what comes out metal plastic, in this case they're putting cells together. he shows it, and then in the end there is one printing on stage and youer you're holding this thing and it looks like you're at the butcher. it looks like a kid. it's not ready for implantation for the human body. this could be five years away.

>> is this a home unit that will be made available where we can start printing out things that our friends are sharing like files and music hey you want a new pair of shoes? we'll print some out. >> you'll start to see that. there are home units hitting the market. school shops they'll be in schools. they are now all these things turning up all over the place these do-it-yourself kind of workshops. these labs, they will be accessible to our kids with that idea. just like music one of the things i love, we've done a bunch of work in which we can go out now and take photographs and turn them into 3-d models. imagine seeing something you like. you go take a photograph of it. you turn it into a 3-d model. to the extent you don't like the model, you want to change it, tweak it just like music you

can print it out. the other day i was with my nephews, and they wanted to go get a statue of willie willie mays. i said, let's try this. we took a picture of the willie mays statue, printed it and made a 3-d one. >> piracy, laws will have to catch up with technology. that's a legitimate concern. >> totally legitimate concern following music video and everything else, everything embedded with intellectual property. the law is nowhere close contemplating the ability to do this. but i have confidence in the legislative process and the commercial marketplace will sort this out. >> body parts clothing, practical function, medical equipment. >> yes. >> parts for airports, airport airplanes

all of it. >> when they first started doing this it was called rapid prototyping. it was low volume high value. we would go to low volume high value. a hearing aid that fits your ear. dentistry where you need a crown. only one needs to be made in the world, so you could 3-d print the hearing aid. there is a friend of mine who is in san francisco using it for prosthetic legs, braces for scoliosis. the one i love is braces for scoliosis. totally curable, mostly adolescent girls who don't want to wear the brace. if you wear the brace, imagine going from the brace that is unattractive to the cool pattern of whatever color you want to

when her friend who doesn't have it wants one of the braces. >> you've been a big pro poe then the, what are the trends{^l"^^}. you talk about digital fabrication. what are the trends in the world we're living in. >> yeah, part of it is our business relies on innovation. but i get to work with some of the most creative intelligent not only individuals but companies that are pushing the edges of all this. you get to see how do you face the world's challenges? how do you solve big problems? whetherlet's reimagine what transportation would look like with something like tesla. one of the areas with the most interesting stuff is the world of synthetic biology. one of the things that i think is incredible, people are now programming organisms bacteria

and other things to actually behave differently. i know people who are using dna as a structural component to build nano robots for drug delivery. i'm designing things too small for the eye to see that will go into your body. when it finds the right cell it will open up and deliver a chemical payload. your imagination jumps to things like cancer. i believe we will look back and say, you know chemical therapy will look as bar bear rick as drilling a hole in somebody's head to cure a headache. we're going to find out we can target these things directly. people who are researching things like that, they're saying it's not only for cells you want to kill, but those you want to augment. >> when you hear that, this is science fiction. you created this science fact. you brought it in for us to see.

is this 20 years from now, 10 years? what is your sense? this is unbelievable to the average person's imagination. you can't imagine the ability for nano technology and synthetic byiology all these interdisciplinaries coming together. >> there isn't a single thing that doesn't exist. what does it take to commercialize it. how long in the lab we can physically print the human kidney. on the other hand the same doctor who did that has already printed a human bladder that has been implanted. >> wow. >> so we're on the road to do these things. but none of it is science fiction. we're not making things up. for example when we say you take dna and you reorganize it, and

then you look under electron microscope, and that shape that you imagined is there in the electron microscope, and you go, this is real. people don't under that you can now mail order dna. i want strands composed of these, you put it in the booker and thenbeekerand you mix it pup it up. unbelievable things. for kids, this there is a joke when we were growing up, you know, from the graduate--go into plastics. >> oh, yes. >> nowadays, you say biology. we may not be quite in time, but our kids will enjoy a lifestyle and be exposed to stuff that would be unimaginable to us. this personalized medicine.

replacing organs with 3-d printed versions. unbelievable. >> carl, thanks so much for being on the show. >> there was something not quite right about chris anderson when we sat down in our studio for an interview a few weeks back. all he wanted to talk about was robotics. now we know why. we'll talk about the former wired editor in chief's true passion right after a quick break. when alea was born i definitely was not prepared. i just asked myself, "am i doing all that i can, am i doing the best that i can for her?" my whole family was so thrilled and so excited. it was just the start of a wonderful journey. i feel lucky every single day that i have my parents, i have my grandparents and that alea has grandparents and great-grandparents. sometimes they'll joke around and they'll say, " how's our baby, how's our baby?" and she's almost like this collective family baby. the fact that all of these generations can live together

happily and get to know each other and learn from each other is really incredible. my mom was diagnosed with type-1 diabetes when she was 15. when she was first diagnosed they didn't even have any blood sugar monitor. people really didn't know what the future would hold for her but now, today, there are so many resources available to her. she has all these technological devices to help her stay healthy. >> it's sunny out. >> it is sunny out. since alea was born, i almost feel more responsible for making the world a better place. we all have the ability to make it better for ourselves and for our children. >> brought to you by roche, the maker of the new accu-chek nano blood glucose meter.

[ ♪ theme music ♪ ] >> chris anderson has written a

number of books including the long tail. he has worked with the economist and held a top job at wire magazine. he wanted to talk about new trends in technology, and turns out this is his last interview as editor in chief of wired or you might say this is his first interview as ceo of robotics. your new book, what is "makers" all about. this whole world of 3-d printing, what is it for the layperson? >> well, the maker movement is just what happens when the web generation turns to the real world. we saw when personal computers entered our lives and suddenly we had the ability to create software content and then we saw what happened when the web entered our lives and we could

publish and broadcast and regular people could take part in the world. now instead of 3-d computers we have 3-d desk top printers. now we have the ability to take that and apply to manufacturing real stuff, everything around us. >> some of the viewers are a little more familiar with 3-d manufacturing, the like, this seems science fiction for some. i mean the whole idea of literally pressing sound on your computer and printing at home a three dimensional object without limitation. you challenge folks and you talk in these revolutionary terms that this is the next great revolution that will

dramatically change the stale debate we're having is manufacturing part of our past? how can we compete globally? are you overstating things? is this like an old magazine where we're going to be on conveyor belts on sidewalks as i read as a kid. >> when we see power poles go from companies industry from the few to the many. you can see that's what technology does. it's cheaper and more ubiquitous ubiquitous. that's predictable. what is unpredictable is what people do with them. when we invented the web we hadn't imagined youtube and beyond. there are surprises when regular people use the tools that change the world. >> we can go back to the beginning of the conversation. a world where we are threatened by china cheap china vietnam

bangladesh where wherever the next generation of cheap labor the erosion of middle class jobs and manufacturing jobs. we've seen that the last four decades as productivity has gone up. do you see a world where we're starting to shift back where we're not necessarily going to look at those mass scale manufacturing models but now just dramatically increase the number of entrepreneurs out there who can do equivalent or greater amount of manufacturing without the traditional constructs in those limitations you speak of? >> very much so. what we saw in the 20th century was america is the world's large manufacturer. we've lost many manufacturing jobs. the reason why we lost them was labor arbitrage. labor moved to lower cost

companies in asia primarily. the reason why we kept the manufacturing jobs we have was automation by and large. but that really is the big the boeings, ford's, g.m.s big stuff, heavy investment in tooling and close to market, prance fortation. the other stuff textiles, electronics were moved to asia and beyond. that was the outflow. now on things like the web things like technology we didn't see that same outflow. we saw inflow. because the jobs created were higher trained jobs, more skilled, more knowledge worker jobs that the machinery was desk top size and everyone had access to it. now we have the computer desk top sized manufacturing tools. and we have smaller and smaller labor components in the

products. >> what do we need to be doing that the doll houses that you mention in your books that they have to play in the real world and come up with the idea of precipitating their furniture for the doll house. how do we scale this? >> imagine this. today a 3-d printer they cost about $1,200 to maybe $2,200. they pretty much work right out of the box. you plug them in and start printing. take the computer--so we lost our industrial arts. we lost our shop class and wood shop some combination of manufacturing not seen as the route to the middle class budget cuts, liability you remember that. >> right, right. >> we lost that, and we're not getting those wood shop classes back any time soon. but we have instead computer labs. right now those computer labs,

table full of computers and now add two 3-d printers. they're no more expensive and then you took that computer lab into a design lab. imagine along with learning power point and typing they learn design digital design using free tools super easy to use like a video game. kids are playing mind craft. that's a cad program. they don't know it. now those kids are getting one lesson which is anything they can imagine they can hold in their hand. and they just--you know, every day somebody does a little project and at the end of class there it is. we're creating the 21st century workforce. it's exciting. >> here is to the new age of manufacturing and new industrial evolution. chris, great to have you on the show. i appreciate it.

>> thank you. >> there's a lot more innovation in retail than simply knowing what you need with one click. joyus one of the new fast-growing online retailers that wants to use a personalized service to get you hook. our chat when we return.

ñcc [ ♪ music ♪ ] >> sukhinder cassidy spent two decades as media executive to companies like google and amazon before launching joyus.com. she's founder and chairman of a shopping site that is relying heavily on video to attract buyers to the show. this is about the future of shopping. we're taking a much more 360 view. discovery approach to commerce. the way i think about shopping, i think about shopping--i was at

amazon in 1999, but today it's become the product serve search. the google of shopping. you go there knowing right what you want. amazon is still an amazing experience from end to end, and personalization. but when you look at '99 and beyond you see the rise of the under penetrated category of commerce online. home joyus in bringing video online. when you look at all the things in commerce they're trying to invoke the feeling of off line shopping for people. what are the experiences left undone online and all around discovery. how you create an entertainment and education experience online, and joyus was video was the pair

time. >> you run joyus. these are not just photographs of clothes. we go on and we click and look at red blue, white. >> right. >> this is something much more than that. >> it's storytelling. really. you know, if you look at what is happening online. you see on the one hand your video is exploding 42 42 million views a month. and we may see 30 seconds of video on one topic or another. on the other hand on these products that are experiencetial. at the end of the day i go out and shop. i don't know if your wife is a shopper or not i'm. it's the experience of going to the store try something on and someone telling me it looks good and enjoying the thrill of that experience. it's experience and

entertainment. we have experts who literally tell you the story about the product. it's more than 360 of this mug. look i'm a woman who loves of shop just like you. here is my experience. but then the education side of it, think how many products online you could use more education from skin cream to pants, really hard category to do online. this video you look good top to bottom. >> how do you know if fits. >> fits perfect example on jayous we'll show you the pair of jeans on five different women. a curvey woman and a woman who is size 8 and we'll show you that it can work for you. it's the entertainment and storytelling having someone with you through the video. the education is something that just can't be covered.

our belief the convergence of those two things is very powerful. >> what about the notion of discovery, stumbling upon something. it's still curated. so it's still your filtering. >> yes, you're filtering. but i think today more than ever in a world where there is more and more stuff online, it's very important. one of the most ironic thing about video. people think video is for people who have a lot of time. interestingly most of our customers don't have a lot of time. they value the curated recommendations with everything they need to know in an anyone behalf. this is anyone--everything they need to know in a minute and a half. this is the skin cream this is the pair of pants. and this is better than scrolling through 26 products and still wondering what is right for me? >> this is the 730 version. >> i think video is certainly one of the 3.0 versions.

i think some other things belong in that category mobile, when you're on your mobile you're looking for minute and a half entertainment. mobile is probably in that bracket. i think one of the other interesting things in that 3.0 bucket is off line. >> meaning what, we're doing physical stores. >> the online experience. amazon, go down the list. posh mark, they do parties. direct selling is all of a sudden sexy again. >> avon. >> all of a sudden direct selling is about the web. is it really about the web or is it about technology and the experience of me showing you that piece of clothing. they're trying to capture the other half of the experience.

how do you connect with the customer with your brand. you see pop-up stores from brands, i find it interesting that off line is the new sexy word for online own companies. >> what trend do you see coming to an end as it relates to the future of shopping online? >> one of the things--one of the trend that i see coming to an end is certainly in credit is question of a traditional flash sale model. i'm a fan of flash sales but at the end of the day counting on the lowest price you know, discount the perception of the discount to be the game mechanic. this may have worked in '09. if it was 30% off, oh my god that's a special deal. but every day my inbox is full of every single retailer is offering me a coupon every day.

i always expect i'll get something better, cheaper but something cheaper does not always mean something good. if you look at the price of value driving the creation of your business, i would be worried. i don't know if there is any more room in that game particularly when amazon and walmart compete in that area. >> thank you for coming on our show. >> thank you. >> not much happened in the taxi service until uber came long along. uber co-founder travis kalanick is our next guest.

[ ♪ theme music ♪ ] >> our last urban services to resist disruption has been the taxi and limousine companies.

heavily regulated and somewhat monopolizeed. travis kalanick said it all started with a small group of his friend. now he's ready to take on the entire world. travis, great to have you on the show uber, everywhere i go people are celebrating disruption in the taxi cab industry. in 18 cities uber is separat operating. what does uber do and what have you createed here. >> having a driver on call whenever they want to go anywhere, any time. we have that for everybody. it's just you get out your smart phone, android iphone, what have you. you press a button and in five minutes a town car appears. >> you're able to get on your iphone a chauffeur of sorts, a

black car limousine town car it arrives faster than most taxicabs would arrive. it's a cashless system. you don't have to pull out any cash. you don't have to hand over a credit card. you don't have to worry about tips all that is done seamless seamlessly. >> credit card on file. the car gets to you. you can see it coming to you on the phone. you get downstairs, the doors open and you get into your car. because your credit card is on file, you get out of the car. no voucher you rate the driver, the driver rates you. that keeps the system awesome. our partners, which are essentially companies our partners need to have high quality drivers. and a lot of times our partners are companies with one driver. it's the owner of the operation. so independent operators essentially. so high quality experience.

we make sure that those ratings dictate who we work with and who we don't. and it transforms what's possible in terms of getting around a city. and it does it for doing this now all over this country and a few our countries as well, it's a big deal. >> all of this sounds great. you've seen remarkable growth in utilization. everyone i know is truly talking about their new discoverry uber, in countries large and small, as you say. but with that success you've infuriateed an extraordinary large number of very powerful interest notably the taxi cab interest itself. >> that's correct. >> what's going on there? >> so look you've got an industry over several decades has built strong relationships with city governments to the point where there is a large regulatory regime in most cities around taxis. in many cases you have regulators who feel their job is

to protect the taxi industry. i had one regulator in new york refer to the taxi industry as their customer. so what happens then is that once it goes into that protection mode, innovation becomes very difficult. it may be why in so many cities that innovation around taxi around transportation is so gummed up. the rig heaters who are supposed to crack the whip end up becoming the protectors. even though it's hard, uber is completely legal, in the cities that we're rolling out and there are cities that we can't roll out where we're not legal like miami and vegas we can't roll out. there is that protection mechanism that makes it particularly controversial. >> so you say you're legal but a lot of these cities suggest

otherwise. their regulators are sending out crease and desist orders almost on a daily base. impounding cars in washington, d.c. at one point. they're not allowing this technology to take shape. these guys are starting to fight back because you are under cutting the monopoly of sorts and challenging and disrupting this industry. how do you navigate in that environment. i know intimately i'm part of the taxi force commission. so i know a thing or two. you have this legacy guilt. people's lives are on the line. you come in and disrupt that model by becoming the technology company that doesn't have the cost of the dispatch system, the burden of maintenance and vehicle fleet and the like. how does it all work itself out >> in terms of regulatory, it

starts with making sure we're legal in the city we're going to, doing our home work and make sure we're doing the right thing. if you're legal that's point number one. point number two is making sure that people in a are participating in the system are better off. the riders are getting around the city, i keep saying, but it's true. they love us because we're a very efficient way for them to get around the city that changes how they live, it changes their quality of life. the drivers go from maybe having a couple of hours in the morning and a couple of hours booked maybe in the afternoon and huge swats of time where they're sitting around. we've all seen the town car sitting around doing nothing where a ways where they can fill that dead time out. when they're filling that dead time out they're paying the bills. feeding their families. they're investing in their business. so they're growing their fleet and creating jobs. so in the cities we're in, including sf, you're talking

about hundreds of jobs in each city we're in. you're creating jobs. they may way better than what a taxi driver makes which on average is making $10 an hour, right? and the people who live in the city are loving it. and we're legal. it becomes very difficult no matter how bad they want to stop us or slow us down with those three things in place it's incredibly difficult for them to stop us. >> now cities have their local government structure. limousines are governed by states and most states certainly here in california. >> definitely in this state but it's a mixed bag. sometimes it's the city, sometimes it's the state. >> you have to navigate government structures and statewidestatewide government structure. the taxi cab industry is afraid

of this stuff and then consumers are demanding choice. >> you're right on the taxi try. industry. on the limousine industry, the small guy loves us because we're helping them fill out their dead time. when a small company only has a few cars can get five-minute pick up times they're then acting like a big companies. but then it means the big sedan companies have little guys who compete at the big level. sometimes they don't like us because we're helping the little guys act like big guys. and so you in this ways you keep hearing about the driver job we're creating. we give riders high fives and we give drivers hugs. you hear about big companies and little companies in this weird tongue-in-cheek way we're doing the populous limo movement.

that's what is happening. >> also, this whole idea of ride sharing using these tools of technology you have got lift and side cars and other competitors out there that are taking it a step further. >> yes, they are. >> they're saying we're going to have the average person, myself and you that may have a car and now we're letting folks know that we as individuals in our spare time, not professionals in black cars, will carry you from point-a to point-b. what do you make from this new competition. not just from the big guys but folks like you and me. >> that's the populous populous movement. so i think generally that kind of stuff is a good thing. there is innovation there. they got their own angle and i appreciate innovation. i'm about being entrepreneurial. the interesting thing from our perspective is how to deal with that. we at uber, we want to make sure

that we're the low cost. we have an uber-x that was rolled out in july. >> and uber-x is what? >> it was an all hybrid fleet. it's not as comfortable here but it's a lower end vehicle and 30% cheaper and about the price of a taxi. we have tons of those cars out there, and we have so much demand that only 12% of our overall user base can use it because we need to get lots of cars on the road in order for everybody to get it. so there is that part. we're also in chicago boston, toronto, new york. we're working with taxis. you can choose an uber like it's date night or maybe it doesn't quite fit your pocketbook, you know, you can then get a taxi. >> a regular old cab.

>> that's right. same experience, but you get a taxi instead of a town car. >> so this is taking off. you're growing at remarkable rates. where do you see yourself? is this the air bmb type model 190 countries in two years cities, is this something that can scale globally? are we at this point with this technology, that will allow for complete transformation of taxi cab. >> we're going to be rapidly changing transportation across the world. this was for me and my friend. everybody was like, how the hell did that happen? we didn't know. pretty soon everybody wanted to get on our little private system so we opened it up.

we didn't know it was going to work anywhere else. we rolled out another city, new york, a year later. and we haven't seen a city this doesn't work in. london paris other european cities we're hitting. asia as well. >> i'm a huge fan and supporter. this is what technology is all about. it's about disruption and it's about consumer choice in a world we're living in, it's long overdue particularly for those of us who have to wait outside hours for a taxi to drive by and say i'm not interested in taking you down the block. i was hoping you were going to the airport. thanks con congrats. thanks for comingen. >> we show can cased a lot of different innovations tonight. it may not change your life today, but it could change the way you think. i'll have my thoughts on tonight's guests after this

quick break.

[ ♪ theme music ♪ ] >> one of the reasons we feature so many innovators and change makers on this show is quite frankly it gives me hope and optimism. i really believe we need new insideideas in order to solve old problems. as you heard tonight that's very important in education and medicine. it's important that we bring new thinking and new ideas to government. you heard interesting innovation innovations in other areas. en intriguing you can use your computer to replicate goods in 3-d and see online retail, and making personal drivers available to others, not just the super rich. these new ideas may not apply to your needs today, but they may open your mind and discover new applications for improving the way we live tomorrow. thanks begin for watching the show and don't forget to continue the conversation on facebook twitter and google plus.

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